Yukon Brewing Gin

Noteworthy packaging for a portfolio extension
Creative
Graphic Design
Packaging Design

CHALLENGE

After developing a successful recipe for gin, Yukon Brewing’s first liquor product to graduate beyond its YB Concepts sub-brand which was used to house all non-whisky spirit products, needed a cohesive label design that would compliment yet differentiate Yukon Brewing’s gin from both its beer banner and Two Brewers whisky branding.

Approach and Solution

The approach taken for Yukon Brewing's new gin label design involved a collaborative process that prioritized the celebration of Yukon's history and culture.The design process drew inspiration from the gold-rush era, blending historical elements with modern aesthetics to reflect Yukon's heritage in a contemporary context. The final design emphasized minimalism to showcase the purity of the product, with a transparent label and bare cork symbolizing simplicity and authenticity. Integration of a tree pressing and vintage apothecary design elements further reinforced the connection to Yukon's nature and the Klondike era heritage.

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CEO, The Inverter Co.

Credits

Matt Douglas
Account Lead
Creative Director
Project Manager
Project Manager
Communications
Richard Eden
Designer
Web Designer

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