A stand-out brand and packaging, ready to scale
Research & Strategy
Brand Strategy
Visual Identity
Industry Research
Competitor Analysis
Positioning Strategy
Graphic Design
Branding and Identity Design
Logo Design
Packaging Design


A founder in Alberta engaged Mammoth to develop the concept for his latest venture, a premium frozen dessert company. The new brand and packaging had to be designed with a community-focused, flagship location in mind; as well as, packaged in a way that would support rapid expansion into growth markets throughout Alberta.

Approach and Solution

Before work could begin on the brand identity, a comprehensive brand strategy was developed that mapped out the competitive landscape to determine the positioning strategy, and form the brand foundation. We also tapped into the founder’s charismatic character and ‘Oprah energy’, translating his vibe into a commercial personification for the brand, which heavily influenced the bright colour palette and cute and cheeky brand attitude.  With a clear direction for design, we built a complete brand asset package to enable a smooth launch.

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CEO, The Inverter Co.


Matt Douglas
Account Lead
Creative Director
Brooke Bunce
Project Manager
Project Manager
Rashid Sadykov
Web Designer

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Research & Strategy