Titan Tavern & Geek Shop

A niche retailer transforms into an approachable Retail & QSR destination
Branding
Creative
Research & Strategy
Marketing Communications Strategy
Naming
Visual Identity
Brand Guidelines
Graphic Design
Branding and Identity Design
Logo Design
Print Design (Brochures, Flyers, Posters, etc.)
Digital Design (Social Media Graphics, Web Banners, etc.)

CHALLENGE

As the Titan business evolved from a comic book store to expand into food service, the founders realized they had a perception problem with the business historically attracting a niche comic book-loving clientele. As part of the business transformation, the client wanted to reposition itself as a more inclusive and approachable, family-friendly establishment.

Approach and Solution

A key component of this project was modernizing and redesigning the logo and overall Titan brand to make it feel more inclusive and welcoming. This involved the implementation of a unique and collaborative process in order to ensure that all opinions and thoughts regarding the new brand were considered. The result is a holistic and informed brand  that represents the identity of Titan, the team, and its target audience. In addition, the strategic renaming of ‘Titan Gaming & Collectibles’ to ‘Titan Tavern & Geek Shop’ helped to better position the brand and encompass the range of services that the business offers. Once the name was established and the new brand developed, we created a marketing and communications strategy to support the launch of the rebrand and messaging as well as developed a number of marketing assets to build capacity for the in-house marketing team.

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CEO, The Inverter Co.

Credits

Matt Douglas
Account Lead
Creative Director
Brooke Bunce
Project Manager
Project Manager
Reid Vanier
Communications
Rashid Sadykov
Designer
Web Designer

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