Started as Frozen Dreams, they have been satisfying Whitehorse’s cravings for gluten free, sugar free, and vegan food since 2013. As they have expanded their products, a new brand was necessary. We worked together to create a new brand that is as malleable and multifaceted as their offerings.
The logo needed to be able to be at home on anything from a package of bagels, a keto snack, to a coffee cup.
The design was created to match the coziness you would feel sitting by the fire in the cafe, and takes inspiration from old cafes while remaining as refined as the food that The Cozy Cafe & Bakery offers.