Aroma Borealis

BRAND, WEB, AND PACKAGE DESIGN FOR 287 SKUS.
Research & Strategy
Creative
Branding
Website
Graphic Design
Branding and Identity Design
Logo Design
Packaging Design
Brand Guidelines
Packaging Innovation

CHALLENGE

An iconic, 25-year-old Yukon beauty & herbal products brand with more than 200 SKUs, wanted to expand into new markets outside the territory and needed a refreshed visual identity and scalable packaging to support its expansion.

Approach and Solution

With a massive total number of SKUs, organized across a variety of product lines and a wide number of container sizes, this project required strategic planning and development to condense and organize the product lines into a simple colour adaptable palette system, designed to indicate product types and key ingredients.


Once the colour palette matrix was established, and through close collaboration with our client, we developed a full brand program with visual identity that included brand assets and usage guidelines, new packaging design for the many accompanying product sizes and formats per SKU, a new e-commerce enabled website, and templates for social media and digital advertising.

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CEO, The Inverter Co.

Credits

Matt Douglas
Account Lead
Creative Director
Paige Hopkins
Project Manager
Project Manager
Communications
Rashid Sadykov
Designer
Web Designer

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